to make changes to help women progress in their workforces. Americans today have very different views about LGBT issues than they did in 1977, when Gallup first polled about gays and lesbians. +1 202.715.3030. In Gallup's next measure in 1971, that figure had dropped to 52% -- and by 1977, it was at 36%. More say they will only vote for like-minded candidates. They need to be driving it. For many years, companies viewed investing in social impact as “icing on the cake,” instead of as a must-do for their business - but that’s all changing. But since then, there has been a sea change in Americans' views on the issue, no doubt reflecting an even greater change since the Woodstock era. While media bombards us with stories of bloodshed, the true spotlight should be on those standing together today asking for equality for all. Thoughtful, actionable TED talks on how we might transform a seemingly impossible problem into a solvable one. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. The figure was 12% in 1969, rising to only 16% in 1973 and 28% by 1977. Over the past year, companies have had to take a hard look at their culture and values and determine whether or not those values are reflected in their day-to-day operations. This change in behavior and the way we do business will continue to take shape into 2019. Firstly, the minority must be consistent in their opposition to the majority. As well, embracing social impact is key to engaging a growing number of customers and investors who care deeply about these issues. Three years ago, Gallup found a slight majority of women preferring to work outside the home. But in reality, the lack of metrics is to be expected with any new initiative that hasn’t yet had the time and opportunity to be proven out. They’ve done this in order to not only get ahead of potential conflict (in an environment where knee-jerk reaction has become the norm), but to put a stake in the ground and become a leader in the areas that they say they care most about. Many detractors have pointed to the lack of metrics as a reason to doubt the business case of social impact and environment, social and governance. When companies choose to do what is right not only for their bottom line but also both socially and environmentally, they benefit financially while building trust with consumers. … While even five years ago, companies were still somewhat slow to integrate social impact into their day-to-day activities and long-term strategies, over the past few years, the rallying cry behind these issues has been growing rapidly. Photo Credit: Getty. Social Pressure Will Encourage Companies To Speak Up. This has been an ongoing process for many companies to date and those metrics and findings are only now starting to be reported back via annual reports like Thomson Reuters’ Diversity & Inclusion Index, PwC’s Global Inclusion Index, The Dow Jones’ Sustainability Index, and other such reports. Cart . Woodstock wasn't so much a catalyst for change as a signal that it was coming. Highly religious Americans are less likely than others to drink alcohol and are more likely to view drinking as morally unacceptable. Opinions expressed by Forbes Contributors are their own. Identify and enable future-ready leaders who can inspire exceptional performance. The growing discussion around social, political and environmental issues is forcing companies and business leaders to … Two-thirds of Americans in 1969 (66%) said they were willing to vote for a black presidential nominee, more at the time than said they would vote for a woman. The expectation that couples wait until marriage to consummate their relationship may have been so entrenched in U.S. social norms that Gallup didn't poll on the issue until 1973. Learn how to discover the data you need to help your organization make better decisions and create meaningful change.